Press Release Reklama 2022
29th International Exhibition for Advertising
Reklama 2022 is a major professional event in the Russian advertising market. It gives a whole picture of new technologies, equipment and materials for the production and placement of advertising.
Sergey Piskarev, President of the Russian Association of Communication Agencies
“The advertising industry is undergoing radical changes today. As large foreign advertisers are leaving the Russian market as a result of growing sanctions, its structure is changing. Under these conditions, it is important to assess the processes taking place adequately, and to take balanced measures of state support, including legislative support for domestic advertisers and industry structures. We need to manage this situation so that advertising becomes an increasingly important and tangible factor in promoting Russian made goods and services on domestic and foreign markets. From this point of view, it is remarkable that Reklama has become an integral part of Russian Industry Week.”
Dates: 24–27 October 2022
Opening hours: 24–26 October: 10.00–18.00; 27 October: 10.00–16.00
Venue: Pavilion No.2 (Halls 1 and 2), EXPOCENTRE Fairgrounds, Moscow, Russia
Organised by EXPOCENTRE AO
Supported by the Association of Communication Agencies of Russia (ACAR)
Under auspices of the Russian Chamber of Commerce and Industry
Exhibition area: close to 3,000+ sq m
Exhibitors: 140+ well-known Russian companies (leaders in printing technology: Zenon, Smart-T, Bigprinter, Papillons, ForDA, RussCom, LRT, Technografika, Rosprinter, etc.; equipment for machining different types of materials: Lasercut, Torden, Vekprom, Stankom, Kami, Challenger; outdoor advertising structures and LED displays: DiMedia, Diamond Led, Led Vostok, Ledcapital, etc.; more than 36% of the 2022 exhibitors are newcomers which are Russian manufacturers and suppliers)
This year Reklama is held as part of Russian Industry Week, which will open up new opportunities for manufacturers and advertising industry professionals.
Together with Reklama 2022, Russian Industry Week brings together key exhibitions and congresses including:
Technoforum 2022, the International Exhibition for Equipment and Technology for Materials Processing
Rusweld 2022, the International Exhibition for Welding and Cutting Equipment, Technologies and Materials
NDT Territory 2022, the International Exhibition and Forum on Non-Destructive Testing and Technical Diagnostics
This year, Reklama showcases all types of visual advertising from traditional media to those gaining momentum due to the technological transformation of the industry's digital media. The show will focus not only on materials, but also on different types of equipment such as printing equipment (for digital printing on different kinds of materials from paper and textiles to glass and wood), equipment for engraving, cutting, labelling, and embroidery equipment for branding textiles.
Conference programme
The events of the Reklama conference programme will be held with the support of different industry associations and with the participation of federal and regional authorities, financial institutions, public associations, and representatives of the business community.
One of the most important events of the programme is the Strategic Session on the Russian Advertising 2022: Challenges, Priorities, Laws. The session participants will discuss the development of the industry under increasing sanctions, and measures of state and public regulation of the advertising industry in the new realities.
The 11th International Forum – the Advertising Matrix Forum 2022 will host a dialogue between suppliers and producers of advertising products, equipment and consumables with representatives from the media advertising industry.
There are four main conferences at the forum:
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Conference on Strategic Challenges of the Advertising Market in the Times of Tough Sanctions: Analytical and Unconventional Approaches
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Conference on PR, Promo and BTL Advertising. Technology for Communication with a Consumer in the New Environment
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Conference on Promotional and Souvenir Products: New Production Technologies in the Context of Restrictions on Advertising Production Companies
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Conference on Digital Marketing. New Technologies for Promoting Products and Services on the Internet
Other interesting events of the conference programme are
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Conference on Digital Printing and Textile Decoration will offer information about advanced solutions for the production of digital textiles as well as current business practices and the current market situation (EXPOCENTRE AO, the Digital Textile magazine)
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Meeting of Russian manufacturers of souvenir and presentation products – the Nation of Professionals
- Conference on How a Printmaker Can Start a Business in Textile Printing: Where Is the Money in Textile Printing and Is It Really There? (EXPOCENTRE AO jointly with the Publish magazine)
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Press Service, EXPOCENTRE AO