Press Release Reklama 2021

Reklama 2021 is a major professional event in the Russian advertising market. It is a key event reflecting the latest trends in the advertising market. The participants demonstrate innovative products and services in the advertising industry.     

The official opening ceremony will take place on October 18 at 11.00 in the Blue Hall of Pavilion No.2 as part of the opening ceremony of Russian Industry Week.         

Dates: 18–21 October 2021

Opening hours: 18–20 October: 10.00–18.00; 21 October: 10.00–16.00

Venue: Pavilion No.2 (Halls 1 and 2), EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by EXPOCENTRE AO

Supported by the Russian Ministry of Industry and Trade, the Association of Communication Agencies of Russia (AKAR)

Auspices of the Russian Chamber of Commerce and Industry

Exhibition area: 4,000+ sq m

Exhibitors: 170+ companies

Countries: 18 (Belarus, Belgium, China, Czechia, France, Germany, Greece, Italy, Japan, South Korea, the Netherlands, Poland, Russia, Spain, Switzerland, Turkey, the UK, the USA)  

Participating companies:

Foreign brands: Mimaki, Brother, Sipos, HP, iEcho, Esaprint, Evosan, Juki, GMP, Mefu, IDP, Docan, Canon, Epson, Roland, Aleph, Ricoh, Kornit Digital, Witpac, etc.

Russian: 100+ companies (leaders in production and supply of equipment and materials: ZENON – Sign Supply, Smart-T, RussCom Group, LRT Group, All Prints Technology,  Bigprinter, Vink, Techno-Grafika, Veles, Rosprinter, Hamcore, etc.; equipment for machining different types of materials: Lasercut, Laser Center, Stankom, Kami, SRP Machines for Cutting Polystyrene Foam, Challenger, RDM, etc.; several suppliers and manufacturers of outdoor advertising structures and LED displays: DiMedia, Diamond Led, Ledcapital, Piton; a newcomer Ecovice is a Russian manufacturer of honeycomb and solid polycarbonate) 

This year, Reklama will be held for the first time as part of another major project – Russian Industry Week. And this is no accident. The Russian advertising industry has a large-scale infrastructure and is represented in all regions of Russia. It brings together manufacturers of goods and services, advertising companies, advertisers, mass media, and is part of ensuring the unity of the economic space. Thanks to the advertising industry, innovative products are developed and introduced. Almost all technological innovations in recent years have found their way into advertising, transforming it from a purely creative product into an effective sales promotion tool.

Together with Reklama 2021, Russian Industry Week brings together key exhibitions and congresses including:  

• Technoforum 2021, the International Exhibition for Equipment and Technology for Materials Processing

• Rusweld 2021, the International Exhibition for Welding and Cutting Equipment, Technologies and Materials

• NDT Territory 2021, the International Exhibition and Forum on Non-Destructive Testing and Technical Diagnostics

• Digital Signage – Integrated Systems Russia 2021, the International Exhibitions for Audiovisual and Information-Communication Technologies, Systems Integration  

• Hi-Tech Building 2021, the International Exhibition for Home and Building Automation, Smart Home, Smart City  

• MetrolExpo 2021. Accurate Measurements – the Basis of Quality and Safety 

Show highlights

This year’s exhibits include all types of visual advertising communications from traditional media to those gaining momentum due to the technological transformation of the digital media industry. The exhibition will also focus on various types of equipment: printing (for digital printing on various types of materials from paper and textiles to glass and wood), equipment for engraving, cutting, marking, embroidery equipment for branding textiles, and materials (various types of paper, plastic, film, materials for creating designer packaging). It is worth noting that printing methods and materials are becoming more and more eco-friendly year by year: UV printing, eco-inks, and special types of self-adhesive coatings.

The pandemic has given a major boost to digital development. Today, the digital format is trending and going to become a key growth driver for the outdoor and indoor advertising market in the coming years, and not only in Moscow. The digitalisation of advertising media has accelerated in all major Russian cities. The advantage of the digital format of advertising media is flexibility, interactivity and targeting, so digital pylons, displays and screens will be definitely presented at Reklama 2021.

Foreign exhibitors will be represented by their Russian partners. Even in today's difficult environment, international companies are trying to maintain their presence in the Russian market, because, as one key exhibitor commented, "this is the main show in our industry, if we are not here, our clients will start to worry".

For the first time, Reklama will host a Youth Centre with the Start-up from Scratch teams from the HSE University: nine business teams will present their products in the business souvenir section, testing the market sales channel and trying to get orders in the B2B segment.

Conference programme

Reklama is not just a means of production, but also technologies for building advertising campaigns, case studies and marketing strategies, which are discussed both at the stands of exhibitors offering marketing services and in the conference programme.

Key events of this year’s conference programme:

• The Advertising Matrix Forum will touch on the transition of the market from the transformation that occurred in 2020 to growth. The forum participants will discuss the digitalisation of outdoor advertising, case sessions about working with customers, retail and e-commerce, as well as new web promotion technologies.

• The Conference of the Association of Producers of Visual Advertising and Information VisCom for manufacturers of outdoor advertising

• A session, case studies, team work: HR-formation. Mastermind of HR directors of the advertising and media industry

• The Conference on Digital Printing and Textile Decorating

• The Award Ceremony of the 7th IAPP Awards “Nation of Professionals 2020-2021” 

Press Service, EXPOCENTRE AO