Press Release Reklama 2024
Reklama 2024
31st edition of the International Exhibition for Advertising
21–24 October 2024
EXPOCENTRE Fairgrounds, Moscow, Russia
Reklama 2024 is Russia's largest annual event for advertising industry professionals. The show will demonstrate all key areas of advertising communications, covering both traditional forms, such as outdoor advertising and souvenir products, and current digital solutions, including LED screens, interactive panels and content management systems.
In addition, there will be equipment for various types of printing, engraving, cutting and branding of textiles. An important place will be occupied by solutions for festive and transport decoration, as well as technologies for the production of packaging and advertising printing.
Special attention is currently paid to digital technologies. Today, the digital format is in the trend. It is a key driver of growth in the outdoor and indoor advertising market for the coming years.
Companies from 26 regions of Russia and 8 federal districts will present their products and technologies at Reklama 2024. Small companies from Kirov, Ryazan and Vladimir regions will participate in the show thanks to the support of their regional chambers of commerce and industry and business support centres.
Dates: 21–24 October 2024
Opening hours: 21–23 October: 10.00–18.00; 24 October: 10.00–16.00
Venue: Forum Pavilion, EXPOCENTRE Fairgrounds, Moscow, Russia
Organised by EXPOCENTRE AO
Supported by RACA – the Russian Association of Communication Agencies
Under auspices of the Russian Chamber of Commerce and Industry
Floor space: 4,000+ sq. m.
Exhibitors: 200+ companies from Russia and China, including All Ready, Challenger, Stankoprom, Bestly, Led-Vostok, Liyu Russia (Prizmix), Big Printer Digital Innovations, Lasercut, Diamond-Lab, Diamond Group, Papillons, Allart Service, Stanki.ru, Velles Group, Wink, DiMedia, Destek, Smart-T, Technografika, Zenon, LRT Group, RussCom Group, Konflex, RDP TRADE, ELF LED, Led-Sib, LED BERRY, Led Capital, Nissa Distribution, etc.
Products on display: various types of equipment for printing, engraving, labelling, as well as equipment for embroidery and textile branding; materials for advertising production, such as plastics, films, and designer packaging
General sponsor: Stankoprom
Partner of the conference programme: ForDA
Exhibition partner: RACA – the Russian Association of Communication Agencies
Special features of Reklama 2024
• Multi-topic event: The show covers all key segments of advertising production. It brings together suppliers of equipment and materials, manufacturers of advertising structures, outdoor advertising, promotional products, as well as solutions for the design of retail spaces and information technologies for advertising production.
• Transparency of results: The data of an independent event audit allows you to predict the effectiveness of your participation.
• High attendance: Last year, more than 17,000 unique professional visitors attended the show. It was the highest number among events of similar topics in Russia, which confirms the high interest in Reklama. This year, an even higher number of targeted visitors is expected.
Conference programme
Reklama 2024 also offers a rich conference programme.
On October 21, EXPOCENTRE and RACA – the Russian Association of Communication Agencies will organise the Conference on the Advertising Business: Trends, Creative Input, Technology. Experts will share information about the volume and trends of the advertising market in 2024 and discuss market challenges and opportunities to overcome them, new laws on advertising and their impact on the sphere, what to expect in 2025, the cultural code in brand advertising, and the AI tools, opportunities and prospects in advertising.
The two-day 13th International Forum – Advertising Matrix 2024 will start on the same day. It will feature several conferences on Advertising Manufacturers 2025: Trends and Management, Out-of-Home, Merch and POSM: Prospects and Challenges, Branding Day, and Digital Marketing and AdTech. The forum is organised by EXPOCENTRE AO and operated by KVK Imperia.
On October 22, the VISCOM Association will hold its regular SignForum VISCOM, which will include the panel on what is clients' motivation for choosing the lowest price for an order, and how to get more value by changing the approach to choosing a contractor.
On October 23, EXPOCENTRE will organise the 6th Conference on Digital Printing and Textile Decoration with the support of the Digital Textile magazine. Leading industry experts will discuss new technologies, materials and equipment for printing on textiles and ready-made products, as well as share the advantages of working with Russian digital printing facilities.
On the same day, October 23, there will be a panel on the specifics of the advertising business in the fashion industry and the foresight sessions on the increasing role of advertising in the development of market relations in modern Russia: a look at the problem. The events are held with the support of Kosygin Russian State University of Design and Technology. The participants include industrial partners of the university, as well as students majoring in advertising in the university's college.
To learn more about the conference programme, go to the Reklama official website.
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Press Service, EXPOCENTRE AO
